A good podcast is magical…. It creates a very personal bond with the listener by whispering straight into their ear, captivating their attention, luring them into the core of the message, and keeping them enchanted until the very end. However, most podcasts fail to build connection with their audience; pushing the listeners to click away before the most important content can be heard, let alone felt in their hearts. As an author, expert or a speaker you might consider including podcasts into your repertoire of multimedia tools. Today we will share 5 traits of captivating and enchanting podcasts.
Posted on May 28, 2014
In April, our Bookphoria team had the honor of attending the National Association of Experts, Writers and Speakers EXPY® Awards in New York City. It was a powerful two-day event of education, networking with leading business experts, as well as the recognition of our achievements. Bookphoria congratulates our co-founder Anastasia Pryanikova on receiving an EXPY® Speaker Award.
Bookphoria is looking for an Author & Expert Outreach Representative / Independent Sales Rep.
Bookphoria is a distance learning platform that converts non-fiction books and expert content into a variety of multimedia products and multimedia online courses. At Bookphoria, we practice the concept: “Do what you love and you will never work a day in your life.”
Have you heard of the expression: “People buy on emotion and justify their decision with logic”? When it comes to price, perception is reality. People buy at one price and not at another because of psychological reasons that they might not even be aware of. However, research that tests hundreds of millions of consumers shows some interesting psychological aspects of pricing that you should be aware of when designing your online training courses and products.
Whenever I have a few minutes in the middle of the day to enjoy a cup of coffee, I pull out my stove-top espresso maker. There is something about the slow process of filling the pot with water and freshly-ground coffee beans, setting it on a low burner and listening to the steam bubbles gurgle away. As the steam pressure pushes the water through the ground coffee into the collecting chamber, the enticing coffee aroma fills up the kitchen. The result is a strong brew, and its power is only enhanced by a few minutes of anticipation.
Online communications are devoid of facial cues and physical interactions. Therefore, they often feel impersonal. Research shows that even most charismatic authors, speakers and experts may lose their attraction power via the Internet. In time when everyone can build a website, a blog and even produce their own movie, standing out from the crowd is more and more challenging. You no longer should shoot for mere “attention”, but for a strong emotional response to your brand and your services. You must strive to enchant your audience so they can trust and buy from you.
We don’t play enough. Play is so much more than just having fun. Play changes our neurobiology and is essential to our neurological growth and development, well-being and creativity. Play allows children to build complex, skilled, responsive, socially adept and cognitively flexible brains. Play has also been identified as one of the primal emotional systems of animals. Adults can benefit from play as a way to boost creativity, imagination, and social agility.
Last month Bookphoria had an honor to be interviewed by Jennifer Urezzio, a soul language expert, a speaker, a teacher, an intuitive healer and an author. Today we are thrilled to present this interview in which Bookphoria co-founders Anastasia Pryanikova, JD, MA and Dr. Marina Kostina discuss benefits of multimedia for authors, speakers and experts. Enjoy!
As a speaker, author or an expert you probably create written content for the web. However, a few of us realize that writing for web-based courses is DIFFERENT than traditional writing.
You need to understand the psychology of online readers and adjust your writing accordingly.
This post provides you with practical strategies on how to create online content that gets read. It is based on eye movement and other research in psychology and distance learning.