Whenever I have a few minutes in the middle of the day to enjoy a cup of coffee, I pull out my stove-top espresso maker. There is something about the slow process of filling the pot with water and freshly-ground coffee beans, setting it on a low burner and listening to the steam bubbles gurgle away. As the steam pressure pushes the water through the ground coffee into the collecting chamber, the enticing coffee aroma fills up the kitchen. The result is a strong brew, and its power is only enhanced by a few minutes of anticipation.
Our brains are all about anticipation and prediction. Shawn Achor writes in “The Happiness Advantage: The Seven Principles of Positive Psychology That Fuel Success and Performance at Work”: “One study found that people who just thought about watching their favorite movie actually raised their endorphin levels by 27 percent.”
How do you raise the endorphin levels of your audience and make them excited about what you have to share with them? You can use the power of anticipation and create a video teaser for your main ideas. Here are three ways to add anticipation to your video teaser and increase your audience’s engagement.
1. Set the GPS to navigate through your messages. You want to let your audience know where you are leading them and what route you want them to take. What process, recipe, or model do you use to get your audience the results they need? What acronym or theme could you come up with to give your system a captivating and memorable name?
2. Tease your audience. Make an exciting promise so that your audience members are compelled to pay attention and can’t wait to hear more. Make them guess by asking an intriguing question. Share a tip or technique that can make them excited to learn from you. Teasers are like juicy bites that make your audience crave more of what you have to offer.
3. Appeal to the senses. Immerse your message in different sights, sounds, smells and textures. Sensory words and metaphors can make your descriptions more vivid and memorable. Use photos and video clips to add layers and depth to your content.
Here is an example of a video teaser used by The Brain Alchemist for speech coaching:
Brainstorm your own video teaser when you sign up for our complimentary consultation at http://bookphoria.com/register-for-your-complimentary-consultation/