Explainers: Thumbs up or thumbs down?

Whether you are trying to assemble a new kitchen table or learn a new program, you have to deal with instructions. Reading instructions is rarely fun. They are often boring, confusing and full of jargon. We’d rather jump in and tinker with things to figure out how they work. That is why our Bookphoria team favors an interactive, audience-driven approach to explainers.

In recent years, short explainer videos have become popular in business to introduce and explain the functions and benefits of various products and services and educate consumers. These videos are definitely more engaging than just text. An expainer video can also increase conversion rates by around 15% to 50%. However, even with explainer videos, viewers still remain passive and their attention can drift away.

Continue reading Explainers: Thumbs up or thumbs down?

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How to Stand out from the Crowd Online?

standout

Being different is no longer a recreational pursuit for experts, authors and speakers; it is a matter of survival for your business. In a world of 8 second attention spans, you must stand out from the crowd, or you will disappear in the ocean of information in a matter of seconds. So how do you get noticed online? In this post I will share five tips that will help you capture the attention of the click’n’go generation, and boost your online presence.

Continue reading How to Stand out from the Crowd Online?