This week, I had an opportunity to attend the New York Social Media week sports panel hosted by Blue State Digital “You Won. What’s Next? How to keep your audience engaged after the big moment.”
The panel featured Olympians and NBC Broadcasters Tara Lipinski and Johnny Weir; Joey Maestas, Head of Social Media at the US Olympic Committee; Ashley Ramirez, Senior Account Strategist @ Twitter; and Evan Moody, Senior Media Strategist at Blue State Digital and Mitch Germann of FleishmanHillard. It addressed the topic of “how you can keep your audience engaged after the big moment – whether it’s your athletes taking the global stage, a major legislative victory, or after a breaking news story hits. Because when the world isn’t watching, how do you stay relevant? ”
The video offers my seven highlights from the social media panel that apply to authors, experts and speakers. After you have written a book, launched a program or a course, or had your big PR moment, how do you keep the momentum going?
P.S. You are invited to our first Cyber Soiree. Join us and learn how to create your perfect cyber cocktail: Mix your favorite brand ingredients; Stir by putting your brand message in motion; Create buzz 8 seconds at a time.
We’ll demo a few of our favorite things. March 4th, 8:30pm EST/7:30pm CST/5:30pm PST. Click HERE to register.
Goodie bags are not just for birthday parties anymore. Just like companies give goodie bags filled with small presents to promote their products, authors can fill goodie bags with little literary treasures to excite and delight the hearts and minds of book lovers. You can use them as gift bags for your VIP clients and strategic partners, as well as prizes in giveaways and contests.
Everybody wants to feel special, and with a little imagination, you can put together your own signature goodie bag to make your readers and clients happy. Here are 25 bookish goodie bag ideas for your book launches, readings, signings and other promotions:
Your book autographed by you (Duh!);
Bookmarks: check out some cute DIY felt ones on our Bookphoria Pinterest board or turn your photo collage into a bookmark with an added quote ;
Fabric book covers;
Pens custom-branded for you;
Calendars with illustrations or quotes from your book;
A set of cards featuring illustrations and quotes from your book;
Stationary, such as notepads, cards and envelopes, custom-branded for you;
Magnets with quotes from your book;
A set of printed library cards that can be used as gift tags, invitations, records of book exchanges, or little notepads (see examples here);
A spice jar filled with your favorite spices and a label with your quote;
A whimsy literary charm to mark a drink glass, like this set of 6 double-sided Fairytale Wine Glass Charms that include Pride and Prejudice, Jane Eyre, Snow White, Red Riding Hood, Romeo and Juliet and Cinderella;
There is no such thing as an unquotable book. As an author, you have spent many days stringing words together, so it’s natural that you want to be memorable, sharable and remarkable. You want people to quote you, don’t you? After all, people quote other authors all the time! You see those quotes on social media. There are even websites that categorize and publish quotes. How do you make your words of wisdom shine in all their brilliance? We, here at Bookphoria, want to help you become more quotable by following the real estate mantra: location, location, location. To illustrate our point, let’s take a look at the example of one author who uses this principle with much success.
Dallas Clayton is an American author and illustrator of children’s books whose quotes amazingly appear in all sorts of places, all well documented on his Instagram account to the delight of his many readers and followers. Here are some examples:
On the pavement:
On a plate:
On a billboard:
On a street poll:
On a tree:
On a human body… One of his followers even got a tattoo of his drawing. Now, that’s a commitment!
We are not suggesting that you should start copying Dallas Clayton’s ideas. Rather, use him as an inspiration to come up with some unique ways to showcase your quotes. There are many possibilities:
Your child’s attempt at calligraphy, using your quote, turned into a cute piece of art or a poster.
Share in the comments your ideal location for quotes.
And whatever you do, make photos and share them on social media to make your projects shine across various media channels.
We even created a Pinterest board just for you to pin your quotes and to view other authors’ quotes! Do you want to become a contributor to our U-Quotable board and share your pearls of wisdom with the world? Click here to fill out the form or email firstname.lastname@example.org, and we will send you an invitation to join the board as a pinner. Not on Pinterest? No problem, just send us your image with the quote and the proper attribution, and we will post it on your behalf. If your quotes get lots of repins, we may even send you a mug or some other physical artifact with that quote to celebrate! Happy pinning, U-Quotables!
Whether you are trying to assemble a new kitchen table or learn a new program, you have to deal with instructions. Reading instructions is rarely fun. They are often boring, confusing and full of jargon. We’d rather jump in and tinker with things to figure out how they work. That is why our Bookphoria team favors an interactive, audience-driven approach to explainers.
In recent years, short explainer videos have become popular in business to introduce and explain the functions and benefits of various products and services and educate consumers. These videos are definitely more engaging than just text. An expainer video can also increase conversion rates by around 15% to 50%. However, even with explainer videos, viewers still remain passive and their attention can drift away.
Being different is no longer a recreational pursuit for experts, authors and speakers; it is a matter of survival for your business. In a world of 8 second attention spans, you must stand out from the crowd, or you will disappear in the ocean of information in a matter of seconds. So how do you get noticed online? In this post I will share five tips that will help you capture the attention of the click’n’go generation, and boost your online presence.